The Pizza Hut Troll-Thru wasn’t just a diss—it was an invasion. Instead of talking trash in ads, we showed up on our competitor’s turf. Using their drive-thrus, their locations, and our QR car, we stole sales in real time. People were shocked to see Pizza Hut in line—and even happier to get something better, free. The Cheeseburger Melt. And there was nothing they could do about it. Because drive-thrus are wide open.

#Activations #Social #CreativeDirector

Team: Wade Alger, Ben Creekmore, Kaitlyn Peterson,